Excerpt of article about POP from Digital Output magazine

Digital Output, an industry magazine covering the digital commercial printing industry, featured Pacific Color Graphics in their October 2013 edition in an article written by Melissa Donavan about point-of-purchase displays. In this excerpt from the article, Pacific Color Graphics president, David Rekart, explains how their POP solutions can help businesses in some unexpected ways.

From “Remaining Present in POP,” Digital Output. October 2013. p 54 – 58.

Pacific Color Graphics

Pacific Color Graphics, with two locations—Hayward and Pleasanton, CA—began its business-to-business shop in 2001 with offset devices at the forefront, but works with several digital devices. 38 percent of the business includes display and POP for video game companies, telecommunications vendors, and retail.

Much of this work is printed digitally, particularly via wide format. This includes standees, counter cards, floor graphics, window graphics, signage, gift cards, and gifts with purchase. To do so, it relies on an Agfa Graphics Jeti 3020 Titan UV inkjet 6.5x10-foot flatbed printer, equipped with a roll-to-roll option.

60,000 square feet of production space also holds two smaller format digital devices, an HP Indigo 3050 Digital Press and Konica Minolta Business Solutions, U.S.A., Inc. bizhub PRESS C8000. To complement its digital wide format printer, an automated table cutter/router from Esko completes the busy production facility.

Pacific Color keeps pace with the digital world on all levels. Choosing to offer online ordering capabilities and Web-based catalogs, as well as SEO on its Web site, allows it to address the continued trend of 24/7 accessibility. Tracking capabilities to garner important customer information at retail level are also available.

“We use software that ties in-store displays to drive customers to Web sites, gather contact information, and provide lead generation,” explains Dave Rekart, president, Pacific Color.

Combining print pieces with data capturing capabilities personifies Rekart’s belief that as technology improves, much more in the display and POP market is possible. Pacific Color, for its part, contributes to this by offering its client base reduced costs and turnaround times.